We can help your business stand out
These days it’s harder than ever for a business to stand out. Competition for your customers' attention has never been harder.
But there are two simple facts that show the way forward.
People do business with companies they know, like and trust.
We know that people like to buy from businesses that they believe in and trust. But how do we get there? The answer is as old as the spoken word. It’s by using most powerful marketing tools that has ever existed: storytelling.
People are naturally drawn to stories. They create emotional connections that increase both attention and action. They foster trust.
So how do you tell that story? Well, these days there’s really only one method.
In today's digital age, the best way to tell your story is with video.
Video is memorable.
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
Video is engaging.
The average user spends 88% more time on a website with video (Forbes, 2018). Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service (Wyzowl, 2018).
Video is viewed and shared more.
Social media posts with video have 48% more views. (HubSpot). And social video generates 1200% more shares than text and image content combined.
Video creates more conversions.
Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
Video increases organic traffic and boosts search rankings.
Video increases organic search traffic on a website by 157%. (Conversion XL). A website is 53X more likely to reach the front page of Google if it includes video. (Insivia)
And video is what your customers want.
85% of consumers want to see more video content from brands. (HubSpot). Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
Here at Super Good Creative we help brands grow their businesses and do more of what they love by producing documentary-style video content for them.
These days social media is no longer just an option for any business that hopes to succeed - it’s a necessity. And creating content is a big part of keeping your audience interested in what you do. That’s where we come in.
We create documentary style content for creative brands. By digging into the who, what, when, where and why of what you do, we help your audience get to know you, your products, and your passion. Our videos help position you and your brand as experts and authorities in your market, show the people behind the product to increase connection, and explain the value of what you create.
Through storytelling we can grow your audience, boost your sales, and create unshakeable customer loyalty - all without feeling salesy. Instead we create content that your audience will WANT to watch. That they’ll be excited to see pop up in their feed and their inbox.
“Through storytelling we can grow your audience, boost your sales, and create unshakeable customer loyalty - all without feeling salesy.”
Imagine sending out your marketing, getting more sales and clients, and having your customers thank you for it. No more money spent on marketing that is immediately ignored as an “ad”. This is documentary marketing - eduction and entertainment and storytelling all wrapped up in one beautiful film. And it’s powerful.
We believe that every business has a story to share. And we’re passionate about learning that story before we ever pick up the camera.
Our very first goal when we work with you is to learn all about you, why you do what you do, and how you hope to help your customers. Then we sit down and brainstorm all the exciting and engaging videos we can make to share that with your audience.
Even if you’ve never been on camera before, or have no idea what you’d say, you don’t have to worry. We love the pre-production phase the most, because that’s where we flex our creative muscles and bring your story to life.
We’ve been telling stories through digital media for 13 years, so we know how to do it in a way that captures attention and creates emotion connection.
One of the hardest parts of social media is just how much content needs to be produced to keep up with a consistent, high value feed. And we’re here to take that pressure off your hands. We don’t just create one long video to throw up on your site and hope someone sees it. We create specifically for the demands of content marketing in the social media age. Videos under 2 minutes get the most engagement -under 1 minute even more so. Attention spans are short and we plan for that from the get go.
We create micro-documentaries.
In one minute, we share a part of your story. Why you picked this path. Who you are. How you make your product. Who you create for. A short, highly engaging peek behind the scenes.
It’s short enough to keep your audience’s attention, but long enough to bring them deeper into your brand. To create more connection. More interest. More knowledge. More loyalty.
And then we create another. And another. We plan our shoots so that we create multiple micro docs in one day so that we can get the most value out of the shortest time frame. Less disruption for your work, and more content to share.
In one day we can can create enough content to have you engaging and delighting your audience for months. Post it across all your channels. Repurpose it. Email it. Put it front and centre on your website. Share it again and again. This is evergreen content that you’ll use for as long as your brand exists.
People always want to know who you are and where you came from. Now it’s time to tell them.
Let's talk about your idea, your business, or your art. We'll figure out how we can help you reach your goals with our creativity. Or just tell us where to find the best ramen. Either way, let's chat.
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